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UNIQLO ClimateSync Campaign
The Brief
Weather is the second-biggest influence on consumer behavior after the economy, driving 40% of daily retail sales yet travelers consistently arrive unprepared for the climate they're landing in. The challenge was to design an interactive tech solution for UNIQLO that closes the gap between a traveler's arrival and their comfort. The client is UNIQLO, a global apparel brand rooted in its LifeWear philosophy of clothing engineered to improve daily life through functional innovation.
The Insight
Because users prioritize digital logistics over physical preparedness, travelers feel a sense of 'climate shock' when crossing temperature zones creating an opportunity for UNIQLO to act as a Climate Guardian.
The Idea
UNIQLO ClimateSync is a smart travel companion that looks ahead for you. Rather than waiting for customers to react to the cold, ClimateSync acts as a proactive Climate Guardian using agentic data to detect the temperature gap between where you are and where you're going, then building your rescue kit before you even board.
Target Audience
Developed the whole interaction campaign. Designed the full three-state mobile UI experience and directed all high-fidelity prototyping and image generation through AI tools Base44 and Nano Banana.
My Role
Developed the whole interaction campaign. Designed the full three-state mobile UI experience and directed all high-fidelity prototyping and image generation through AI tools Base44 and Nano Banana.
User Journey Map
App syncs your travel plans
Detects a potential Climate Gap at your destination
You confirm or select your Rescue Shield items
A locker with your gear is prepared at the departure gate
Pick up and go — enjoy your trip !
The Experience
Data Off — Standard UNIQLO retail app. Clean, seasonal, no clutter. A subtle prompt invites you to sync your travel plans.
Data On — A ClimateSync Alert triggers. The app visualizes the climate gap (Tokyo 15°C → New York -5°C), activates the Rescue Shield, and MySize AI pre-selects your thermal essentials.
Outcome — A digital locker key appears. NFC tap at the airport unlocks Locker B-12, near Gate 23. Your order is ready for pickup for up to 24 hours, even if your flight is delayed.
Who It's For
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International travelers who are Existing UNIQLO customers
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Frequent flyers who prioritize convenience over preparation
Where It Lives
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Tokyo — Haneda Airport (HND)
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New York — JFK Airport
Why These Locations, UNIQLO is actively growing its presence in North America. Airports are the perfect launch environment, high foot traffic, high climate contrast, and a captive audience mid-journey. Word travels fast when the experience is seamless.
Open Data Sources
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Google Weather API — real-time climate conditions
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Google Flights API — detects travel plans
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Google Calendar API — syncs trip itinerary
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Google Maps + NFC — locker location & unlocking
The Logic
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IF a flight is detected + temperature delta exceeds 15°C
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THEN the UI shifts to Rescue Mode → one-tap gate-side reservation activated
The Physical Loop
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User taps phone to UNIQLO Thermal Locker via NFC → gear is released at the gate